Zoom
right in with a powerful 3x optical lens
The optical lens zooms from the equivalent of a wide 35mm to a
telephoto 105mm, giving you the flexibility you need in almost
any situation. Because it is optical, the lens lets you enlarge
images without compromising the resolution of up to 200 lines/mm.
Macros
as close as 1cm
Macros are perfect for revealing unusual detail. The RDC-7 lets
you get as close as one centimeter (0.4 inch) from a subject without
losing the definition you enjoy at normal shooting distances.
Dual shutter
 Regular digital cameras record portrait view
subjects horizontally. When processing the
images on your computer, you have to rotate
them 90 degrees. The RDC-7's secondary release
mechanism eliminates this step by storing
subjects in their correct orientation.
Complete flash control
The built-in flash unit draws
on advanced Ricoh technologies to ensure perfect
results. In Auto mode, the flash automatically
calculates the distance and additional lighting
required. The flash prevents overexposure,
which commonly occurs with close-ups. You can
choose from three manual modes to creatively
capture special moods-soft, normal, and strong.
A preflash reduces red-eye.
Auto white balance
The RDC-7 uses Ricoh's new multi auto white balance technology
to quickly optimize white balance. A Ricoh-developed algorithm
identifies and repeatedly processes color calibration information
from the CCD's 128 imaging zones. This ensures perfectly balanced
results, even when using the flash.
Hybrid autofocusing for point-and-shoot
ease
The RDC-7 uses both external passive and CCD autofocusing. Regular
digital cameras only employ the latter. The additional use of external
passive autofocusing accelerates focusing and enhances performance
with poorly lit subjects. You can optimize focusing and resolution
with all subjects-including in macro and text modes.
Take
Your Time
The Time Exposure mode lets you set exposures at one, two, four,
or eight seconds. This is perfect for shooting in dark places or
for creating special action or lighting effects, such as traffic
movements at night.
Auto exposure bracketing
Auto exposure bracketing provides a margin of safety when you cannot
determine the right exposure setting. In this mode, you take
three shots at three exposure settings-normal and ?0.5EV-just
by pressing the shutter button once. You can then review and
choose the best of the shots.
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